AN INTRODUCTION TO CROWDFUNDING by Nesta

AN INTRODUCTION TO CROWDFUNDING

The crowdfunding platforms operate by allowing those seeking finance to make a pitch on the site outlining how much money they need, what they need it for and what, if anything, you get in return for contributing. Potential funders can then view pitches on the platform, interact with both those looking for finance and other potential funders and then decide whether or not they want to back the campaign. The majority of platforms operate the all–or–nothing model where, if the target amount is not raised within a given timeframe, contributions are returned to funders and no financing goes ahead. preprocess

 

covered crowdfuncing models:

  • Donation model
  • Reward model
  • Lending model
  • Investment model
  •  
Target group: Manager, Starter
Language: English
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Authors: Docent Ecommerce

Document type: Research Study

Publication date: 10-06-2012

Number of pages: 4

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