This report provides a brief overview of the state of ecommerce in Sweden. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Swedish ecommerce market.

Topics and Scope

• Introduction: Sweden
• Infrastructure and Logistics
• E-commerce Landscape
• Swedish Consumers
• About the Report

Did you know?

• Sweden’s population is expected to increase in 2018
• Overall unemployment falling, but still high for Europe
• Swedish (Krona) GDP is expected to grow steadily in 2018
• Sweden ranks 1st in Internet Inclusivity
• Sweden is in the top 5 for all aspects of Internet Inclusivity
• Sweden ranks 2nd for Logistical Performance
• Sweden still experiencing high ecommerce growth rates
• Average consumer spending online is rising steadily again
• Purchases from national sellers declined slightly in 2017
• Purchasing from unknown countries has increased most
• Clothing is the most popular cross-border product category
• Consumers are spending more on average
• ‘Wish’ is by far the most popular shopping app

Optional: Get the extended report

The extended Swedish 2018 Ecommerce Report (paid-version) is available on ecommercefoundation.org

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