“Branding is so much more than a logo. The true power in a brand lies in the identity of the brand, and understanding your brand personality archetype is a great way to unlock your brand’s essence.”
The thing about brands is that we don’t own them, because they generate a different emotional response in the hearts and minds of every consumer. We can guide people’s perceptions all we like, but we can never control them. Think of the difference between Liverpool and Manchester supporters - the same brands can trigger wildly different emotional responses in people.