PAYPAL MCOMMERCE index trends report 2018

PAYPAL mobile commerce index report 2018

Welcome to the PayPal mCommerce Index: Trends Report 2018, our mid-year pulse-check of mobile commerce (mCommerce) in Australia. This edition explores three emerging trends in mobile retail – the shift from convenience to entertainment; the impact and benefits of augmented reality; and how voice assistants are enhancing the mobile commerce experience. preprocess


Topics in this report:

  • The Rise of Online ‘Retailtainment’
    Mobile Shopping for Fun
    From Convenience to Pastime
    Augmented Reality
    Try Before You Buy: Augmented Reality
    Augmented Reality Set to Grow
    Voice Assistants
    Ready to Listen: Voice Assistants
    Key Takeaways
    Research Overview

  • published by PayPal Australia
Authors: Docent Ecommerce

Document type: Research Study

Publication date: 22-05-2018

Number of pages: 13

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