Commerce and Digital Marketing Outlook 2018

Commerce & Digital Marketing Outlook 2018 by Criteo

"The world of commerce is changing rapidly and dramatically. Large scale customer data, both online and offline, has become a core asset for retailers and brands to understand and connect with today’s omnichannel shopper. Things like voice-activated shopping and search require a different look at content strategies, while new legislation may mean restructuring out-dated org charts. Meanwhile, data collaboration initiatives and offline-online integrations demand innovations like never before."


Mollie Spilman
Chief Operating Officer, Criteo


The 8 commerce marketing trends to watch in 2018:

  • The Rise of Voice Shopping
  • The SocialCommerce Relationship
  • Connecting Offline-to-Online Sales
  • The Data Collaboration Imperative
  • The Power of Product Feed Optimization
  • Understanding GDPR & Data Management
  • The Battle for Video
  • The Growth of Acquisitions and Partnerships


Published by Criteo

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