The Future of Mobile Commerce 2018

The Future of Mobile Commerce:10 Trends, 37+ Stats & Three Case Studies

Despite its promise, mobile commerce can be a frustrating and painful experience … for consumers and businesses alike. Why? Two reasons:

  • Mobile-friendly sites are all but universal
    Mobile-friendly isn’t enough to capture mobile sales
    On one hand, of all the things people did on their phones last year, mobile shopping was the fastest growing segment — up 54% YOY.

On the other, during 2017’s online holiday shopping season, desktop accounted for 44% of all traffic but still commanded 61% of sales, according to Adobe Digital Insights.

 

Published by: Shopify.com Andrea Wahbe

 

-This back-up is for education purpose-

Language: English
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Authors: Docent Ecommerce

Document type: Analyst Report

Publication date: 10-02-2018

Number of pages: 32

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