Reports

The rapid adoption of social media is becoming more apparent by the day and is changing the way we do business. It is no longer a matter of asking “should” you use social media to market your business, but “how” you should. This booklet will help you craft a social media strategy as part of your overall marketing mix.

Topics in this guide:

• Key Concepts 
  Key Social Media Platforms
  and Tools 
  Benefits of Social Media
  Getting Started
  1. Planning
  2. Steps for Creating a Social
  Media Strategy
  3. Resources Needed
  to Implement
  4. Do-It-Yourself Option
  5. Choosing a Specialist
  to Work With
  6. Understanding Best
  Practices and Pitfalls Nuts & Bolts 
  1. Becoming Social Online
  2. Social Media Aggregators 
  3. URL Shorteners
  4. Social Bookmarking and Content Sharing
  5. Blogging
  6. Creating Content
  7. Syndication of Web Content
  8. Impact of Mobile Devices (including QR Codes)
  9. Going Local – Couponing
  10.Recruiting and Job Hunting
  Measuring Your Social Media Efforts.
  Where is Social Media Heading? 
  Glossary of Terms