The tide has shifted in the world of advertising and endorsements. Consumers today no longer trust polished ads promoting products and services. Instead, shoppers are turning their attention to influencers — relatively normal people who have amassed lots of followers.
If influencers aren’t part of your ecommerce marketing mix, you could be missing out on opportunities to get in front of your target customers.
In this guide, we’ll show you the ins and outs of influencer marketing for ecommerce. You’ll learn how to find influencers, what tools you should use, and how to ensure that you select the right ones. We’ve also included some tips on working with them and cultivating harmonious relationships with your collaborators.
To help keep your campaigns on track, we’re also giving some good and bad examples of influencer marketing.
1 Start with audience research
2 Determine your platform
3 How to find influencers for your ecommerce brand
3.1 Your existing followers
3.2 Social networks
3.3 Social media influencer marketing tools
3.4 Have a process
4 How to decide which influencers to work with
4.1 Be wary of influencers who ONLY publish sponsored content
4.2 Measure engagement, not just followers
5 Working with influencers
5.1 Build relationships
5.2 Be genuine
5.3 Free samples could work, but respect the fact that other influencers will need to be financially compensated
5.4 Give them room to be creative
6 Influencer marketing case studies in retail
6.1 Good examples of influencer marketing
6.2 Bad examples of influencer marketing
6.3 Failing to be upfront about sponsored content
6.4 Giving the influencer a script and not developing a healthy relationship preprocess
Published by: ecommerceguide.com