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The STP Model helps you position a product or service to target different groups of customers more efficiently. STP is the shortcut for:
This three-step approach helps you quickly zoom in on the most profitable parts of your business, so that you can fully exploit the opportunities these offer.
start by segmenting your market into groups.
Next, choose which of these you want to target.
Last, identify how you want to position your product, based on the personality and behavior of your target market.
The STP is input for your Marketing P's. (The 4 marketing P's)