Product Information Management -Next generation Contextual PIM-

Next generation Contextual Product Informational Management

The digital customer experience is widely synonymous with giving the right message, to the right person at the right time. Contextualisation is the adjustment of assortment and product presentation to a specific audience or an individual known customer, additionally adapted to the situation (e.g. weather, geolocation, device) at the time of interaction. 

 

Why Contextual Product Information Management?

PIM Managing the contextualization for the homepage and a handful of subsequential pages alongside a well-organized customer journey can be handled just like that. Doing the same for thousands of products is a huge organizational challenge. This is where a contextual PIM comes into play. Seamlessly create marketing products from imported articles, enrich these with valuable content and then differentiate these by creating the variants required for efficient, targeted communication.

 

Key Aspects in this eBook

¬ Customer Experience initiatives drive the need for contextual product communication

¬ Managing large numbersof products across multiple divisions and regional organizations

¬ Context exponentially increases the complexity in handling product data

¬ Context requires realtime delivery of optimised assortment and presentation

¬ Current PIM solutions are too static for the highly dynamic contextual communication

¬ A new grid-based architecture and new generation of PIM is required

¬ A multitude of channel systems require context-optimized product information

Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2016

Number of pages: 40

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