2016 U.S. Consumer Payment Study

2016 U.S. Consumer Payment Study

 

In this report:

  • Payment Types
    Payment Preferences
    Most Attractive Card Features and
    Details on Rewards
    Security
    Actions Taken in the Last Year
    Mobile Phone Usage and Preferences
    Marketing, Communication and
    Customer Service

 

Seven insights in USA payment preferences

  1. Credit cards replaced debit cards as the ‘most preferred payment form’ for the first time since we began conducting the surveys in 2010

Consumers continue to prefer different payment forms, depending upon the type of purchase.

Security remains an important factor to consumers.

Mobile payments are growing, and are expected to continue to do so.

Rewards continue to be a powerful incentive, and were once again ranked as the most attractive card feature on consumers’ most preferred credit cards.

Mobile add-on services and the use of digitalcommunication methods also scored high marks in this year’s study.

Consumers are very open to receiving offers
and promotions.

Read more
Authors: Docent Ecommerce

Document type: Research Study

Publication date: 10-10-2017

Number of pages: 36

Topics: Payments

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