Conversion optimization is important because without any conversions, your traffic will pass through your site like water leaking out of a bucket. Once it’s gone, it can’t bring any value to your brand.
Conversion optimization itself is important because most of the time, conversions don’t happen on their own. Let’s say you have the “perfect” product; it’s cheap, it’s something everyone needs, and it’s something that generates mass appeal. You get plenty of traffic, but you never worked on your conversion strategy.
A Brief Conversion Overview
Types of Conversions
Best Practices for Higher Conversion Rates
Audience Optimization and Peripheral Factors+ AB Tests and Experimentation
This report includes many examples and cases.
Publkished by Jayson DeMers