The truth about online consumers

The truth about online consumers 2017 Global Online Consumer Report by KPMG

In this report

How do companies target Millennials who no longer trust traditional advertising? How important are payment options in India? Which countries are most likely to buy from foreign websites? Where are consumers willing to buy groceries online? In this report we answer these and other questions that can help inform an online strategy that is more targeted, effective and customercentric. 



Topics in this report

  • What do consumers really want?
  • Online purchase behavior
    • Online shopping as a rising trend
    • Product category trends
    • Rise of international trade and e-tailers
    • Device preference trends
  • The path to purchase journey
    • Stage 1 — Awareness: triggers and influencers
    • Stage 2 — Consideration: product and company research
    • Stage 3 — Conversion: deciding where and when to buy
    • Stage 4 — Evaluation: experience and feedback
    • Cycle duration
  • Understanding consumer attitudes and motivations.
    • What’s driving the shift to online?
    • Overcoming the hurdles to selling online
    • Winning the online consumer
  • Payment options need to be regionally tailored
  • Building consumer trust
  • Are experience and trust enough to earn consumer loyalty?



Published by: Willy Kruh Global Chair, Consumer Markets KPMG International

Language: English
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Authors: Docent Ecommerce

Document type: Research Study

Publication date: 10-10-2017

Number of pages: 40

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