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Handbook Net Promotor Score (NPS)
What is Net Promotor Score (NPS)
NPS stands for Net Promoter Score. It's a customer satisfaction benchmark that measures how likely your customers are to recommend you to a friend. NPS is a typical benchmark companies measure to evaluate and improve customer loyalty.
in this eBook
- Overview of NPS
- What is a Net Promotor Score?
- NPS is one of th ebest way to listen to your customer
- How does a company calculate its NPS?
- NPS works best in certain contexts
- Implementing NPS
- How to implement your NPS survey in the right way?
- Use key driver analysis to determine the 'why'
- How to get the most out of your NPS survey
- I have my NPS -now what?
- Case studies and benchmarks
source: accion.org
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Authors: Docent Ecommerce
Document type: Research Study
Publication date: 10-04-2018
Number of pages: 17
Topics: Loyalty Management and CRM
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