retail research 2018 E-commerce all just a click away

E-commerce all just a click away - by Retail Research Knight Frank

THE PROFOUND IMPACT OF E-COMMERCE IS REFLECTED IN CONSUMER EXPECTATIONS. RETAILERS MUST ADAPT TO MEET THE NEEDS OF INCREASINGLY DEMANDING CUSTOMERS.

 

At YE 2017, global online sales were up more than 20% y-o-y, with significant growth in Europe and Asia. The rise of ecommerce in the European market has been boosted by economic growth, widespread internet access and strong cross-border trade between European countries. Asia, and China in particular, will set the trend for e-commerce over the upcoming years. 19.6% of Chinese consumers already buy online daily, and 65% do so using their mobile.

 

However, e-commerce in Spain is far from a mature market, and has huge upside potential. At present, just 5% of retail purchases are made online, still well below 17% in the United Kingdom, 15% in Germany and 10% in France.

 

  • E-commerce does not spell the end for shopping centres, in fact it will help breathe new life into them

 

 

Topics in this report

  • E-commerce: key in the strategy of top brands
  • How is it affecting flagship stores and shopping centres?
    • second generation flag-ship stores
    • Integrating e-commerce into shopping-centres
    • Five stunning shopping centres

 

source: knightfrank.com

Country: Spain
Language: English
Read more
Authors: Docent Ecommerce

Document type: Research Study

Publication date: 24-04-2018

Number of pages: 16

Share this report

asds