Handbook beginner's guide to content marketing

The beginner's guide to content marketing

There is a lot of buzz around content marketing, but there is also a lot of confusion. It’s hard to figure out exactly what content marketing is, why it can be valuable, and how it should be executed.


Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience.


Topics in this eBook

  • Content Marketing: Defined
  • Why? (The Business Case)
  • What? (The Topics You Should Write About)
  • Who? (Identifying the Audience)
  • Who? (Identifying the Content Producers)
  • How? (Getting Started- The Editorial Brief)
  • When? (Frequency of Publishing Content)
  • Where? (The Places to Publish Content)
Language: English
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Authors: Docent Ecommerce

Document type: Research Study

Publication date: 10-10-2016

Number of pages: 22

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