Marketing is at the heart of any business. Without marketing, it won’t matter how great your products or services happen to be – you aren’t going to make any sales. The marketing department is one of the key departments within any organization, as its success is going to go a long way toward determining the success or failure of the organization as a whole.
The 4 P’s marketing model is a simple tool that will help you gain a better understanding of the marketing process from start to finish. You have to think logically and clearly about what you are offering to your customers before you can market your goods successfully – and the 4 P’s will help bring the clarity that you need.