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De 6 verleidingsprincipes van Cialdini vertaald naar een online omgeving

De psychologie van Cialdini -het overtuigen in een online omgeving-

In deze whitepaper zijn de 6 verleidingsprincipes van Cialdini vertaald naar een online omgeving. Hoe kan je; sociale bewijskracht, autoriteit, schaarste, commitment en consistentie, sympathie en wederkerigheid inzetten om betere webteksten te schrijven, betere content aan te bieden, betere webpagina’s te maken om daarmee je conversie te verhogen.

 

 

In dit eBook

Hoofdstuk 1: Sociale bewijskracht

Hoofdstuk 2: Autoriteit

Hoofdstuk 3: Schaarste

Hoofdstuk 4: Commitment en consistentie

Hoofdstuk 5: Sympathie

Hoofdstuk 6: Wederkerigheid

Hoofdstuk 7: Design = overtuigen

 

source: onlinebeinvloeden.nl

Target group: Professional, Starter
Language: Dutch
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2017

Number of pages: 42

Topics: Content Marketing, Online Marketing, Performance Marketing, User Experience
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