Why Trust is Important for Webshops

Why Trust is Important for Webshops

It’s no secret to anyone – trust is essential for trade, and the level of trust online shoppers need to purchase online is significantly higher. So, how can you assure your webshop visitors that it’s safe, secure and trustworthy? A recent paper from the Ecommerce Foundation zooms in on the fundamentals of consumer trust, and the scientific understanding for how and why consumers trust or do not trust a webstore.

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Authors: Sara Lone

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Document type: White Paper

Publication date: 03-05-2018

Number of pages: 14

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