The Global B2C Ecommerce Country Report 2018(free) provides a brief overview of the state of ecommerce in the world. This report includes ecommerce trends, facts and figures, and offers insights into the Global ecommerce market.
Topics and Scope
The report is split into 10 main chapters
Introducing: The world
Case Study: New Retail
Case Study: Global eRetail Events
Asia & Oceania
Did you know?
43 Countries analyzed
Total e-commerce growth rate is 66.4%
Global B2C e-commerce sales to hit $2.1 trillion in 2018
Global* E-GDP to reach 3.69% in 2018
Desktop & mobile devices are used equally for Internet use
Germany, UK and Sweden boast highest rankings
Consumer still prefer to buy most products in-store
North American internet penetration to reach 90% in 2018
While the global average penetration rate stood at 37% in 2017, North America’s social network
penetration rate was at around 66%.
Sweden has the highest proportion of shoppers, with an estimated 86% projected to shop online in
China is the most popular online shopping destination globally.
The Internet Inclusivity Index (The Economist Intelligence Unit) places Sweden, Singapore and the