Reports

Since 2010, PwC has annually surveyed thousands of consumers around the globe to track shopping behaviour, and then chronicled these findings in various global reports on the future of retail under the “Total Retail” banner.

This year PwC decided that a new umbrella term for the findings was warranted: PwC’s Global Consumer Insights Survey. We want to acknowledge that the once bright lines demarking retailers, manufacturers, technology companies, logistics service providers, and healthcare organisations are becoming more and more obscured as consumers are more open than ever to non-traditional solutions. 

Source: PWC (2018) - https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey/new-business-models.html