Digital commerce is reaching critical mass in 2019. While there has always been a natural uptick in how often people shop online, consumers’ digital habits have started to stabilize. Twenty-six percent of online consumers currently shop online at least weekly, according to a survey of more than 4,500 global online shoppers. This is just a small increase from last year’s Reimagining Commerce report, which found that 23 percent of online consumers shop online at this frequency. This report provides an in-depth look at trends, tactics and technologies guiding brands and retailers in the age of experience-driven commerce.

Key Findings

• Final purchases require guidance 
• Seamless transactional experiences are the standard
• Personalization meets privacy 
• Digital commerce overwhelms consumers 
• Ineffective content has major consequences 
• Social media drives engagement and purchases 
• Marketplaces are online shoppers’ top destination 
• Voice technology grows in popularity 

About Episerver

Episerver empowers digital leaders to easily create standout experiences for customers — everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.