The "Big Five" tech companies (Google, Apple, Facebook, Amazon and Microsoft, collectively known by acronym "GAFAM") are miles ahead of other companies in terms of customer experience, and are taking over the world. Start-ups are quickly catching up, and those who don't deliver added value will soon be yesterday's news. This blue paper explores ways of using customer experience to remain valuable in the supply chain.
Document type: Research Study
Publication date: 17-07-2019
Number of pages: 12