Marketing CMO Ecommerce Benchmark Survey 2017 (free)

Marketing CMO Ecommerce Benchmark Survey 2017 (free)

Marketing CMO Ecommerce Benchmark Survey 2017 (free) has the goal of helping chief marketing officers and marketing managers to compare their own digital (e-commerce) activities with those of others in an anonymous and freeway. The study is repeated every year. It mainly focuses on three elements: 1. Governance, Goals & KPIs, and Marketing Budgets.

Topics and Scope

The report is split into 4 main chapters

  • Governance Benchmarks
  • Goals & KPIs
  • Finance & Budget Key Findings
  • Key Conclusions

Did you know?

  • 213 respondents participated in the survey
  • Most respondents work in digital/ecommerce and are manager or higher
  • The marketing department 'owns' slightly more online marketing activities
  • Not all marketing activities are done by all participants
  • The Digital/Ecommerce Department leads data driven media; e.g. SEO
  • Most marketing activities are done internally
  • Most participants are satisfied with how they achieve marketing goals
  • Conversion, revenue, and acquisition are the most popular goals
  • 33% of the marketing budget is spent online
  • Direct traffic contributes the most to online sales

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Language: English
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Authors: Jorij Abraham

Editors rating

Document type: Research Study

Publication date: 26-10-2017

Number of pages: 27

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