While the ability to scale and automate processes is important, customer-obsessed organizations must understand and know their customers’ unique context and location. This research from Forreste...

Document type: Research Study

Publication date: 20-09-2018

Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. T...

Document type: Research Study

Publication date: 04-09-2018

This report is based on a survey of more than 500 traditional retail, pure play, consumer goods, and branded manufacturing leaders from around the world. It looks at the current business-to-consumer l...

Document type: Research Study

Publication date: 13-07-2018

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Today’s brand interactions have become digital, nonlinear and flow across numerous touchpoints. Embracing an Omnichannel strategy today is necessary to stay in business tomorrow. But without und...

Document type: Research Study

Publication date: 23-01-2018

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Case studies about new business models and payment strategies. The shift from product to service in consumer's purchase routine.

Document type: Research Study

Publication date: 23-01-2018

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The Canada B2C Ecommerce Country Report 2017 (free) provides a brief overview of the state of ecommerce in Canada. This report includes ecommerce trends, facts and figures, and offers insights into th...

Document type: Analist Report

Publication date: 28-11-2017

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“Branding is so much more than a logo. The true power in a brand lies in the identity of the brand, and understanding your brand personality arc...

Document type: Research Study

Publication date: 10-10-2017

This is a very quick guide on how to build a brand.We’ve collected what we believe are the most important branding perspectives for startups and a couple of our greatest tools – ...

Document type: eBooks

Publication date: 10-10-2017

Branding has become one of the most important aspects of business strategy. Yet it is also one ofthe most misunderstood. Branding is sometimes considered to be merely an advertising function.And many ...

Document type: Topic Report

Publication date: 10-10-2017

The Global B2C Ecommerce Country Report 2017 (free) provides a brief overview of the state of ecommerce in the world. This report includes ecommerce trends, facts and figures, and offers insights into...

Document type: Analist Report

Publication date: 27-09-2017

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