WeChat mini-programs have been taking China’s e-commerce industry by storm. Built on top of WeChat’s existing platform and IT infrastructure, mini-programs are mini-apps that customers can...

Document type: White Paper

Publication date: 16-04-2019

Selecting different ways of shipment is a struggle both for the distributors and the customers.  In the end, the choice can be significant because when buying something, a certain expectatio...

Document type: Topic Report

Publication date: 26-02-2019

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Professor Cor Molenaar's point of view on last year’s study trip to China organized by knowledge platform Shopping Tomorrow & the Ecommerce Foundation. In the article “China not a comp...

Document type: Research Study

Publication date: 24-01-2019

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Stellingen van deze auteurs: Is online zichtbaarheid eigenlijk met name een middel om klanten naar de echte winkel toe te lokken? En een service om jouw maat/kleur dezelfde dag of volgende dag thui...

Document type: Research Study

Publication date: 20-09-2018

The Latin American Ecommerce report delves into the details of the B2C ecommerce market throughout Latin America. The report, published by by Ecommerce Foundation, includes marketplace data, rece...

Document type: Research Study

Publication date: 20-09-2018

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The Latin American Ecommerce report delves into the details of the B2C ecommerce market throughout Latin America. The report, published by by Ecommerce Foundation, includes marketplace data, rece...

Document type: Research Study

Publication date: 20-09-2018

Editors rating

The Latin American Ecommerce report delves into the details of the B2C ecommerce market throughout Latin America. The report, published by by Ecommerce Foundation, includes marketplace data, recent de...

Document type: Research Study

Publication date: 06-09-2018

Editors rating

Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. T...

Document type: Research Study

Publication date: 04-09-2018

How to do Conversion Rate Optimization Conversion optimization is important because without any conversions, your traffic will pass through your site like water leaking out of a bucket. Once it&rsquo...

Document type: eBooks

Publication date: 27-08-2018

Focus on Real-time personalisation to enhance the customer experience Retailers forcus on OmniChannel The use of data to enhance CX Actionable tips o help future-proof your retail business

Document type: Research Study

Publication date: 01-07-2018

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