Open innovation is pivotal to incorporating early feedback from customers and to understanding their challenges. This approach is the best way to develop solutions for the future. Being closer to customers and their industries is ever-more important as supply chains become more complex, requiring tailored solutions that are industryor even customer-specific.
To achieve this customer-centric approach to innovation,logistics providers require new platforms to exchange ideas and jointly discover innovations that can be prototyped and tested. The DHL Innovation Centers in Germany and Singapore are examples of such platforms; they are focused on driving discussion with customers on future trends and challenges in their specific industries.