Ecommerce is growing, but logistics seem to stay behind. In the past, innovations mainly focused on the opportunities in the area of home delivery. What the market really needs now are alternative delivery options.
More and more packages are sent every year. In 2015, consumer spending in the online sector grew by more than 16%Ecommerce Foundation, (2016) The Netherlands B2C Ecommerce Report 2016. The increas in online spending, the specific delivery needs of consumers, and the growing numbers of companies in logistics are responsible for the fact that city centers become more crowded every day. Over 80% of all parcels are delivered at home or at work. The methods of delivery we are used to now will certainly change in the future. Get ready for the following five trends.
1. Large amount of logistics from abroad
The amount of crossborder purchases is increasing rapidly. This ensures that more and more logistics are coming from abroad to your country. Amazon, for example, already anticipates and is setting up 750 collection points as a foreign party in the Netherlands.
2. Consumers’ needs first
Consumers are now often presented with a number of delivery options in the online store’s checkout. In the future, consumers will be the ones who determine what the specific delivery time and location will be. A good example is the Dutch company Redjepakketje. They allow consumers to indicate where and when a parcel needs to be delivered, so that the courier is able to ensure quick delivery. We see many online stores that increasingly offer specific delivery options with a faster delivery in smaller time frames. Ultimately, consumers want to be able to determine exactly where and when their order is going to be delivered.
3. New entrants fulfill the last mile
In recent years, the shipping and delivery market was determined by a small number of large parties. However, this appears to something of the past. Smaller parties – who often focus on specific, sustainable logistics – are now also completing the last mile. A good example is a delivery service like Bubble Post. They deliver parcels in several cities in the Netherlands, using forms of electric transport or even bicycles. Merchants have the ability to meet the needs of the consumer more precisely and are able to differentiate themselves from competitors and organize their logistics in a sustainable manner. A win-win situation.