What are the disadvantages of display advertising?

Display advertising, like any kind of media, has several disadvantages. In this paragraph, two are discussed in more detail: banner blindness and improved measurement.

What is banner blindness?

Several studies have proven that users no longer see display ads, either consciously or unconsciously. This phenomenon has been labelled “banner blindness”. Users not only subconsciously avoid banners but also other site elements that look like banners.

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