What forms of Dynamic Pricing can be distinguished?

There are many ways to apply dynamic pricing. The best method really depends on the specific characteristics of the industry, the products, the company, its strategy and customers. Some typical methods are:

  • Early bird discounts
  • Customer Loyalty Program discounts
  • Product Packages
  • Volume discounts
  • Prices for high season and low season in the travel and leisure industry
  • Discounting at the end of product life cycle in fashion and (high)tech
  • Focus on ancillary revenues by selling additional products and services such as food & beverages with event tickets and insurances with car rental
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