Some advertisers deal with various product categories and therefore margins. For that reason it's important in affiliate marketing to consider whether it's worthwhile setting up commission groups to offer different rewards for different product categories based on margin.
The advertiser can offer a ladder, like for example:
- 0-10 sales per month: 3%
- 11-20 sales per month: 4%
- 21+ sales per month: 5%
Another model is to offer different commissions per publisher type, for example: