Integrating your B2B web store with your Enterprise Resource Planning (ERP) system enables additional functionalities and benefits that can really improve the customer’s buying experience. A fully integrated B2B ecommerce solution leverages ERP data and uses this information to run your web store. The real benefit of having B2B ecommerce integrated with your ERP system are at an operational business level, but the integration will also improve the customer friendliness of your web store through added functionalities.
Online Sales Automation is a key example of how an integrated web store and ERP system can improve usability. since many businesses have long-term relationships with their suppliers, suppliers can predict buying behavior based on the order history (both on- and offline) of their customers in their ER system. By using predictions based on actual eRP order history, you can proactively send order templates/quotes to existing customers.
Real-time order validation that includes exact pricing and inventory data as well as complex volume discounts, saves time and makes life easier for each customers. It is a way of automating online selling that has only just started and will rapidly transform the B2B market.