Revint is a new marketplace where people can sell and buy clothes and accessories. This is a simple economical concept, which also stands out from the crowd in the area of ecommerce. By creating this platform, the owners were able to produce a simple, speedy, elegant and modern shopping vibe.
In this case study you will find tips that will help you establish a successful ecommerce website.
When starting your ecommerce web shop, it is important to define your goals. Below are a few goals that you can incorporate in your business strategy.
1. Conduct an analysis of your competitors
Proper and deep research of the ecommerce industry will give you as a business owner a better chance to position yourself on the market. Seeing that ecommerce is a service that is slowly developing this gives you the chance to find your unique selling point on the market.
2. Website navigation needs to be clear
Poorly organized navigation search can lead to decreased chances for a quick and successful search. This also includes too many words, visuals and links on your website.
3. Improved filter system
Irrelevant and innumerous propositions are tedious for customers to scroll through. A straight forward and clear search filter is quite vital for ecommerce projects.
Obvious and in sync navigation is one of the key elements of the Revint Case. It helps users find what they need easily.
Users need to immediately understand where should click to get what they want. Without knowing what happens when they click an icon on your website can cause some frustration to your customer.
This is quite simple. Ensure that logical sequence is maintained at all times.
In today’s world less is more. Less words means that it also allows for your website to load faster and it is easier to navigate through.
4. Flat Architecture
This allows your visitors to get any page within two clicks. You can do this by dividing pages into groups, instead of a multi-level design. This is thoughtful and simpler.
The Product card page
The product page is designed to be minimalistic, similar to the general design of the website. Universal attributes were determined for the product description. The product attributes are critical to all the product categories and should always be displayed. If any of these are missing customers often dismiss the item. These Attributes can be:
1. Product title or type
4. Ratings (for most)
5. Product variations (for most)
Sell without hesitation
A very simple UX design was used for the product pages which contains particular attributes. It is believed that this approach will help users sell their goods almost instantly.
Personal profile, simplified
Ensure that your profile page has a clear and simple design. It should also include all features such as personal data, settings, deals, Wishlist, analytics, order information and private messaging.
Market places main goal is to focus on the customers needs. Although this is the goal creating a large and diverse market place is not an easy task. It is important to have an inhouse design team that continuously works on coming up with new ideas for the website’s interface and better automation for users.