eCommerce or mobile commerce?
What makes mobile commerce different from ecommerce? Mobile commerce is not just another screen that enables people to buy online. Mobile devices offer several interesting features that can augment ecommerce:
Closer / longer
We carry our mobile phone with us during the entire day. According to some studies we touch our mobile 110 times a day. As a result, mobile phones allow us to be in contact with their users much more frequently than laptops or PCs.
Video: Bride prefers to use mobile phone during wedding
eCommerce traditionally relates to e-commerce on the internet, while mobile commerce relates to e-commerce on mobile devices. Because mobile devices are portable and have many useful features for commerce, the possibilities are endless and this gives mobile commerce an ever bigger role.
The role of mobile commerce
The role of mobile commerce is growing steadily. Mobile devices develop options and solutions to provide an ever wider range of possibilities with mobile in terms of camera, internet connection, storage, speed, apps, and so on. Following popular demand, the economy switches from traditional to e-commerce and to platform economy, matrix wise aligned with the circular economy because of shortage in resources, and the need to recycle materials.
The platform economy is a silent revolution set in by the likes of Amazon, Alibaba, JD.com, Google and smaller equivalents. Possibilities to connect with mobile devices create opportunities for everyone, for instance shopping streets, real estate owners, brands, etc. to create their own or combined platforms. Connecting several platforms is also possible, thus forming a connected platform. APIs do the work.
Mobile is global, and global is in the palm of your hand. Options are endless and production massive. Solutions in hardware and software create solutions to bring retail to the consumer at a personal level, by using the mobile phone. Digital mirrors, narrow casting, virtual reality, augmented reality, beacons, digital screens, and concepts such as smart fitting rooms, are all waiting for workable concepts to be used online to offline and vice versa. Software and videoclip companies are ready. But alignment is key and the difficult part because there needs to be a vision and a strategy based in new economic models and business cases, clouded by new payments solutions, security and privacy regulation.