What is the omnichannel maturity model?


In order to know which steps can be taken towards an omnichannel architecture, it's important to know at what stage your company is in terms of architecture. In the maturity model this can be found in the following five main processes: customer, product, transactions, pricing and stock.

 

Customer

This involved the information that you may want to use while interacting with the customer at the various touchpoints.

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