How to write a company strategy plan?

There is no one way to create a company strategy as the length of the topic on Wikipedia already shows. However, in most articles the following key components of a company strategy plan (in the order in which they are also often determined) are always coming back:


The mission, vision and values of the company


The foundation of a company consists of three elements:

  • Mission: describes the purpose (higher goal) of the company. What does the company actually do?
  • Vision: describes what the company aspires to be. What does the company want to be?
  • Values: describes the way in which the company behaves.

The differences between a vision and mission are often difficult to understand. Further reading Wikipedia or 7Geese, or watching the video included below, may help. 

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