There is no one way to create a company strategy as the length of the topic on Wikipedia already shows. However, in most articles the following key components of a company strategy plan (in the order in which they are also often determined) are always coming back:
The mission, vision and values of the company
The foundation of a company consists of three elements:
- Mission: describes the purpose (higher goal) of the company. What does the company actually do?
- Vision: describes what the company aspires to be. What does the company want to be?
- Values: describes the way in which the company behaves.
The differences between a vision and mission are often difficult to understand. Further reading Wikipedia or 7Geese, or watching the video included below, may help.