What are the operational processes of online merchandising?

As discussed in the previous paragraphs, online merchandisers have several site elements and sales techniques to improve the company's sales and profit margins. During one day, an online merchandiser can:

  • make sure that products are displayed online and are in the relevant categories;
  • optimize the internal search engine;
  • provide additional information and SEO-friendly content;
  • ensure the availability of correct product information;
  • send commercial newsletters;
  • give a response to product reviews, at least to negative reviews and reviews with questions from customers;
  • create product bundles and sets;
  • communicate the brand strategy via product displays and positioning.
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