Are you allocating the correct budgets to the relevant (online) channel?

Companies should continuously optimize their campaigns to the best performing strategies in the best fitting (online) channel to generate the best results possible. Each (online) channel has its own benchmarks and therefore you need to align the estimated results per strategy and/or channel. If the strategy does not match the estimated results, you need to transparent and be prepared to reallocate budget(s).

Continue reading?

Share this article

asds