How can video content influence the customer experience?

Web shop design, colours, layout, stock photos, everything influences customer behavior. The number of contact moments are growing increasingly fast through the use of smartphones. These moments of influence and this customer behaviour are called micro moments, Short bursts of influence.

 

Micro-Moments

 

Mobile has forever changed what we expect of brands. It has fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences.

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