Search Engine Advertising

Articles Search Engine Advertising

What is Search Engine Advertising and how can you make the most out of it? Learn how to set up your SEA campaign and best use your advertising space in this EcommerceWiki topic.

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Search Engine Advertising

1. Search Engine Advertising Basic
1. What is Search Engine Advertising?
2. What are the benefits of Search Engine Advertising?
3. What are the challenges regarding Search Engine Advertising?
4. How do search engines work?
5. What is Google AdWords?
6. What is an Adgroup in Google AdWords?
7. What are Keywords, negatives and Match-types?
8. What are impressions (in terms of SEA)?
9. What is the Click Through Rate (CTR)?
10. What is the Cost Per Click (CPC)?
11. What is Cost Per Mille (CPM)?
12. What is a First Page Bid?
13. What is the Quality Score?
14. Where can you advertise on Google?
15. What is Google Display Network?
2. Search Engine Advertising Advanced
1. Which ad formats are available?
2. What is Google Remarketing?
3. What are Google's Targeting Tools?
4. How to get the most out of Google AdWords Search?
5. How to get the most out of Google Display Network?
6. How to set up your SEA campaign?
7. What is Google Conversion Tracker?
8. What are the goals for your ad campaign and how can you measure its success?
9. Tools for setting up campaigns
10. What about Ad Extensions?
3. Search Engine Advertising Expert
1. What is Return on Investment (ROI)?
2. How do Internet users search?
3. In what ways can you influence searchers?
4. How to determine visitor behavior?
5. What different intents exist and what do they mean?
6. Mobile device targeting
7. What is AdWords Editor?
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Lisette Huijzer
Manager SEA
Bol.com Contributions: 2
Rein Suijker
Executive Editor
Ecommerce Foundation Contributions: 22
Barbara Kuijlenburg
Manager Operations
AdBirds Contributions: 23
Corinne Poort
Managing Editor
Ecommerce Foundation Contributions: 58
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Digital Marketing (DIM)

Target group: Manager

Ecommerce Strategy (ECON2)

Target group: Manager

Essentials of Ecommerce

Target group: Starter

Basics of Ecommerce (ECON1)

Target group: Professional

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Curators

Lisette Huijzer
Manager SEA
Bol.com Contributions: 2
Mark van Werven
Directeur
Tribal Contributions: 0
Rens den Hollander
CEO
AdBirds Contributions: 0

Experts

  • Rein Suijker
    Executive Editor
    Ecommerce Foundation
    Contributions: 22
  • Barbara Kuijlenburg
    Manager Operations
    AdBirds
    Contributions: 23
  • Corinne Poort
    Managing Editor
    Ecommerce Foundation
    Contributions: 58
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