Search Engine Advertising

Articles Search Engine Advertising

Share this topic

  • Articles
  • Experts
  • Reports
  • Events
  • Courses
  • Companies

Search Engine Advertising

1. Search Engine Advertising Basic
1. What is Search Engine Advertising?
2. What are the benefits of Search Engine Advertising?
3. What are the challenges regarding Search Engine Advertising?
4. How do search engines work?
5. What is Google AdWords?
6. What is an Adgroup in Google AdWords?
7. What are Keywords, negatives and Match-types?
8. What are impressions (in terms of SEA)?
9. What is the Click Through Rate (CTR)?
10. What is the Cost Per Click (CPC)?
11. What is Cost Per Mille (CPM)?
12. What is a First Page Bid?
13. What is the Quality Score?
14. Where can you advertise on Google?
15. What is Google Display Network?
2. Search Engine Advertising Advanced
1. Which ad formats are available?
2. What is Google Remarketing?
3. What are Google's Targeting Tools?
4. How to get the most out of Google AdWords Search?
5. How to get the most out of Google Display Network?
6. How to set up your SEA campaign?
7. What is Google Conversion Tracker?
8. What are the goals for your ad campaign and how can you measure its success?
9. Tools for setting up campaigns
10. What about Ad Extensions?
3. Search Engine Advertising Expert
1. What is Return on Investment (ROI)?
2. How do Internet users search?
3. In what ways can you influence searchers?
4. How to determine visitor behavior?
5. What different intents exist and what do they mean?
6. Mobile device targeting
7. What is AdWords Editor?
Sort by:
Lisette Huijzer
Manager SEA
Bol.com Contributions: 2
Barbara Kuijlenburg
Manager Operations
AdBirds Contributions: 23
Corinne Poort
Managing Editor
Contributions: 58
Sort by:

EcommerceWiki Full Search Engine Advertising Report

This reports contains all content from the Search Engine Advertising topic on the EcommerceWiki. It ...
More

Search Engine Marketing for Ecommerce

Customer acquisition for ecommerce business is more competitive than ever, with Paid Search taking a...
More

EcommerceWiki Full Search Engine Optimization Report

More

Responsible advertising 2020

More

New York Advertising Week

Omschrijving
More

Benchmark Search Conference

A one-day event on 12th July 2016 at Manchester’s Bridgewater Hall. Benchmark Search Conference is delivered by Click Consult. The one-day event features a host of world-class, inspirational key...
More

Basics of Ecommerce

Target group: Professional

Hosts

Contact us to become a sponsor

Curators

Lisette Huijzer
Manager SEA
Bol.com Contributions: 2
Mark van Werven
Directeur
Tribal Contributions: 0
Rens den Hollander
CEO
AdBirds Contributions: 0

Experts

  • Barbara Kuijlenburg
    Manager Operations
    AdBirds
    Contributions: 23
  • Corinne Poort
    Managing Editor
    Contributions: 58
asds
EcommerceWiki and third parties, use cookies and similar technologies in order to optimize the functioning of this website, to analyze its use, to offer personalized advertisements, and to enable you to send us a message via instant messaging, or provide feedback on our website. By clicking 'Agree', you consent to the use of cookies and similar technologies as described in our Privacy and Cookie Statement.
Accept