Local Search Engine Optimization is a SEO technique appeared in late 2006, allowing companies to have an index card on the map section of search engines. This index card will gather information, including the opening hours of the business, the location, etc. The interests of using local SEO are many:
- It is a free service on the vast majority of search engines
- It is really user-friendly and simple to use
- More and more internet users make geo-located queries
- The results of the search will be much more precise since the companies are sorted according to their locations and category of services.
The main local SEO platforms are:
- Google My Business