Unlike Facebook or Instagram, WeChat has built a mini-eco-system within the app so that users can complete lots of activities such as shopping, paying bills, interact with vendors, buy tickets, reserving a table. What’s more, users do not leave the app when they perform such activities. It’s like having the world in your pocket.
For overseas retailers, having a WeChat presence is important to keep up the trend in the dynamic digital market. Chinese consumers invested a lot of time and efforts browsing in WeChat, which represents a tremendous opportunity for retailers. wechat-monthly-users.jpg|WeChat Monthly Active Users