What are the basic principles of UX design?

To idenitfy the key fundamentals of User Experience we have to define all Touch Points. These could be in fact everything, every ad, product, campaign between a company and a customer. To define they key principles, everything has to be as satisfactory, effective and efficient as possible. Some design guidelines: {{Cite web | url =http://www.uxmatters.com/mt/archives/2014/11/fundamental-principles-of-great-ux-design-how-to-deliver-great-ux-design.php

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